Deepoperator.
Building best-in-class websites and marketing funnels. Writing about how — and what actually moves the needle.
Notes, essays, and the occasional debate.
Anything from a one-line scrap to a long essay. No schedule.
- What competitive gaming taught me about operator flowI left ranked games because losing ate me. The same intensity, channeled differently, is what I am trying to bring to building things now.
- Marketing in 2026 is splitting in halfAI-amplified slop on one side, craft-driven trust on the other. The two strategies cannot share a roof.
- Sapiens, in a hurryA short take on Harari's Sapiens — what stuck, what didn't, why an operator should read it anyway.
A few live things.
Selected current builds and client work. Each one links to the live site — the work has to stand on its own, no decorative screenshots.
Let's Chat
Productized marketing for service businesses. Modern websites, AI receptionists, and the cold-outreach engine behind them.
View live →Maker Margin
Tools, math, and listings for Etsy sellers who would rather understand their margins than guess.
View live →Thomas Steed
Personal site with a clean editorial spine. Light touch, lots of voice. Built fast.
View live →The longer story.
I grew what started as a Wix site into a marketplace doing over $400,000 a year in sales. A decade of marketing behind that — building my own startups and consulting across dozens of industries. Now I write about it, and build for a few operators a year.
The work has always been the same shape: figure out what is actually useful, ship it cleanly, then keep tightening the loop between offer, audience, and the thing they buy. Some of it was mine end-to-end. A lot of it was alongside operators who needed a marketing brain that could also build the site, write the copy, and run the funnel.
Longer version lives on LinkedIn. Tools, books, and people I recommend are on the recommended page.
Subscribe, or just say hello.
Same list as up top. The optional message box is the fastest way to start a conversation if you are building something and want a thinking partner.