David Russell.
South Florida · Issue MAY 2026

I build small, sharp ventures and write about what actually works.

Ten years marketing. Built and sold Moolaguides. Co-founded Syllble Publishing House, publishing over 115 novels featuring authors around the world. Maker Margin is a suite of tools for creative entrepreneurs. Let’s Chat is a productized agency. ScamCapital is a scam-education hub. New ideas always in incubation. Reach out if you have investment or business opportunities.

What I’m building right now.

  1. 01
    letschatmarketing.com
    A productized marketing agency for service businesses. Modern websites, AI receptionists, sharp consulting. Verticals include Let’s Smile (dental), Let’s Counsel (legal), and Let’s Fix (home services).
    Agency
  2. 02
    makermargin.co
    A suite of tools for creative entrepreneurs. Starting with a free Etsy fee calculator. Quietly compounding.
    Tools
  3. 03
    scamcapital.com
    Scam-education hub. Playbooks on the common cons, plus an interactive quiz designed to fool you so the pattern sticks.
    Resource
  4. 04
    subscribe to see them first
    The next small thing. Newsletter subscribers see it before anyone else. Open to partners and investors.
    Incubating

The short version of what I’ve been doing.

  • 2026 →
    Let’s Chat Marketing. Productized agency, three verticals.
  • 2026 →
    Maker Margin. A suite of tools for creative entrepreneurs.
  • 2025 →
    ScamCapital. Independent brand. Authority and gravity, not warmth.
  • 2021 – 2024
    Syllble Publishing House, co-founder. Over 115 novels featuring authors around the world.
  • 2016 – 2020
    Moolaguides, founder. Built it, sold it. Covered in College Magazine.
  • 2015 →
    Marketing operator. Paid, content, brand, productized. Most channels, most stages, 10+ years deep.

Longer version on LinkedIn. Tools, books, and people I recommend are on the recommended page.

Writing. Short, occasional, never spam.

First essays shipping soon. Operator notes on building small ventures, what Etsy fees actually cost, what AI is doing to service businesses, and the case for being tiny on purpose. Subscribe up top and you’ll get the first one.

Want to talk?

Email is best. I’m around on the usual places too, same handle on every one.