Solo founder in South Florida. Built and sold Moolaguides. Co-founded Syllble, a collaborative fiction publishing company that's produced 105+ novels. Currently running Let's Chat plus a few smaller ventures, and quietly making magic, music, and noise on the side.
Writing
Notes from the workbench. Short, occasional, never spam.
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Why I stopped using DiviA practical post-mortem on dropping the page-builder stack and what I moved to.
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What Etsy fees actually costOrigin story for Maker Margin and the math nobody on Etsy talks about out loud.
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The case for being tiny on purposeWhy I'm shipping a portfolio of small ventures instead of one big company.
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A scam-detection quiz, and why it worksAn idea I'm building into ScamCapital. Making the lesson land by tricking the reader.
Building
What I'm working on, in plain sight.
AGENCY
Let's Chat
A small marketing agency for service businesses. Modern websites, AI receptionists, sharp consulting.
TOOL
Maker Margin
A free Etsy fee calculator that has saved sellers a lot of confusion (and a few thousand dollars).
RESOURCE
ScamCapital
A scam-education hub. Playbooks on common scams plus an interactive quiz that's designed to fool you.
SOMETHING NEW
In the workshop
The next small thing. Subscribe up top, you'll see it before anyone else.
Performing
The other half. Magic, music, and the occasional stage.
Before the ventures, there was a kid doing card tricks in a backyard. That kid is still here. Somewhere along the way he picked up a guitar, a microphone, and a taste for getting in front of a room.
MAGIC
Close-up & stage
Card and coin work, parlor sets, occasional private events around South Florida.
MUSIC
Guitar & vocals
Acoustic, mostly. Original work and the songs people want to hear.
COMEDY & ACTING
Reels & reactions
Short-form on Instagram. Sketches, real moments, the stuff that makes the internet feel less broken.
SPEAKING
In the works
Talks on building small ventures, AI tooling, and what 10+ years of marketing taught me. Drop me a line if you're curating.
Best place to follow the performing side: @heydavidr on Instagram.
Things I like
A short list of stuff that's earned its keep.
Astro
For shipping fast websites that don't fight you.
Cloudflare
Free DNS that doesn't make you read the manual.
Beehiiv
Newsletters without the Substack baggage.
Claude + ChatGPT
My two collaborators. Routing rules below.
"The Practice"
Seth Godin · still the best book on shipping.
A good espresso machine
The single best return on a hundred dollars.
Some of these are affiliate links. I only list things I actually use.
Find me