<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>David Russell — writing</title><description>Operator notes, essays, and flow logs from a solo operator in South Florida. Build small. Own it. Compound.</description><link>https://davidrussell.co/</link><language>en-us</language><item><title>Marketing in 2026 is splitting in half</title><link>https://davidrussell.co/writing/marketing-is-splitting-in-half/</link><guid isPermaLink="true">https://davidrussell.co/writing/marketing-is-splitting-in-half/</guid><description>AI-amplified slop on one side, craft-driven trust on the other. I run tools from both sides daily — and you still have to pick.</description><pubDate>Sat, 23 May 2026 00:00:00 GMT</pubDate></item></channel></rss>